Sheetz Tweetz Chain uses social-networking site to drive traffic to sampling truck.
The Sheetz Bros. Coffee truck isn’t exactly a new concept. The convenience store chain began testing the concept of a foodservice truck offering food and coffee samples back in 2007. What is new is the way the company is letting customers know where to find the truck: through Twitter.
“Right now we are only on Twitter. If you’re part of the general public, that’s the only place you’re going to find the announcement,” the company’s resident Twitterer told CSP Daily News in an interview through the social-networking website.
A recent Tweet from @SheetzCoffeeTRK noted, “We’ll be visiting the Lewistown and Wingate PA Sheetz stores Wednesday and Thursday—Come and see us for lunch—free smoothies!!!”