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Truckers Edge Load Board
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The Online Truck Stop
Tag Archives: Ad Campaign
Frito-Lay and Walmart Renew Gold Level Partnerships with Women In Trucking Association
The Women In Trucking (WIT) Association continues to push for improvements in the trucking industry with the help of Gold Level Partners, Walmart and Frito-Lay North America. Now entering its fifth year, the nonprofit organization furthers their mission to encourage women … Continue reading →
Posted in Women in trucking | Tagged Ad Campaign, America, Association, crisis line, Frito Lay, fritolay, Gold-level, industry address, industry drivers, level partnership, Nonprofit Organization, organization, president ceo, Ray LaHood, Rousseau, sexual harassment training, shippers, trucking association, trucking company, trucking industry, Voie, Walmart, Women, Work Environment | Leave a comment
What does your Recruiting Ad Message say about your Company? by Ellen Voie
Before you create an ad campaign, you must first determine whom you want to recruit. Sure, you want drivers, but are you targeting owner-operators or company drivers, regional or long haul, flatbed or dry van, men or women? Men or … Continue reading →
Posted in Women in trucking | Tagged Ad Campaign, Additional Research, Aren, Assistant Professor, cdl, company drivers, driver perception, Female Drivers, Graduate Students, home, home time, Jeanette, Member Companies, message, Next Level, owner operators, percent, simple solution, target audience, time equipment, truck, university of wisconsin stout, Vang, Voie, Women Men | Leave a comment