Tag Archives: Ad Campaign

Frito-Lay and Walmart Renew Gold Level Partnerships with Women In Trucking Association

The Women In Trucking (WIT) Association continues to push for improvements in the trucking industry with the help of Gold Level Partners, Walmart and Frito-Lay North America.  Now entering its fifth year, the nonprofit organization furthers their mission to encourage women … Continue reading

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What does your Recruiting Ad Message say about your Company? by Ellen Voie

Before you create an ad campaign, you must first determine whom you want to recruit.  Sure, you want drivers, but are you targeting owner-operators or company drivers, regional or long haul, flatbed or dry van, men or women? Men or … Continue reading

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