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Tag Archives: Assistant Professor
What does your Recruiting Ad Message say about your Company? by Ellen Voie
Posted on April 10, 2011 by admin
Before you create an ad campaign, you must first determine whom you want to recruit. Sure, you want drivers, but are you targeting owner-operators or company drivers, regional or long haul, flatbed or dry van, men or women? Men or … Continue reading →
Posted in Women in trucking | Tagged Ad Campaign, Additional Research, Aren, Assistant Professor, cdl, company drivers, driver perception, Female Drivers, Graduate Students, home, home time, Jeanette, Member Companies, message, Next Level, owner operators, percent, simple solution, target audience, time equipment, truck, university of wisconsin stout, Vang, Voie, Women Men | Leave a comment